Alfa Romeo x GREATS: A Stylish Collaboration

February 26th, 2024 by

Photo credit: Stellantis

Alfa Romeo’s Limited-Edition Sneaker

Alfa Romeo teamed up with luxury sneaker brand GREATS and launched a new limited-edition Alfa Romeo-branded sport sneaker. The exclusive sneaker was made in Italy to keep its heritage and features premium leather, Alfa Romeo badges, and an Alfa Romeo script stamped on the shoe. The two companies will be donating new shoes to local homeless shelters in Las Vegas. Earlier this month Alfa Romeo representatives were in Las Vegas streets gifting new pairs of the sneakers to unsuspecting pedestrians during Super Bowl LVIII. 

“Italian style, performance and sportiness are hallmarks shared by both Alfa Romeo and GREATS, so it was a natural decision to come together in developing an exclusive Alfa Romeo-branded sneaker ahead of one of the world’s biggest sporting events of the year in the entertainment capital of the world – Las Vegas,” said Larry Dominique, SVP, head of Alfa Romeo North America. “What’s more, this collaboration is also a fantastic way to further connect with our brand enthusiasts while giving back to those less fortunate in the local area.”

Designed for Performance and Style

The legendary Alfa Romeo brand is known for its best-in-class performance and Italian style. Teaming up GREATS and launching a new limited-edition Alfa Romeo branded luxury sneaker is just one of the few projects the brand has planned. The brand partnered with high-level influencers and celebrities who got the opportunity to travel in the Alfa Romeo Giulia, Stelvio, and Tonale vehicles moving from event to event during the Super Bowl. The brand donated a total of 75 pairs of new shoes to the local homeless shelters. 

The handcrafted sneaker was created in Italy from locally sourced materials and features premium leather in Blanco (white) on the upper part with the classic Alfa Romeo script stamped on the outside upper panels and legendary Alfa Romeo badge on the upper rear heel. On the tongue is a subtle branding in Rosso Red, waxed cotton laces, and 100% natural rubber outsole. The limited-edition sneaker is low-profile and has a low-environmental impact that elevates any outfit, “Today, Tomorrow and Forever” drives the spirit of Alfa Romeo. 

Ready to Experience the Alfa Romeo Difference? Visit us at Southern Alfa Romeo in Norfolk

Visit Southern Alfa Romeo today to:

  • Explore our latest models, including the stunning Alfa Romeo Tonale.
  • Test Drive a vehicle and feel the Italian passion.
  • Benefit from our expert advice and personalized service.
  • Finance your dream car with flexible options.
  • Schedule Service and keep your Alfa Romeo running smoothly.

Don’t wait, visit us today and let’s start your Alfa Romeo journey.

 

 



Posted in 2024 Alfa Romeo, Alfa Romeo, GREATS