Alfa Romeo and Sauber Join Forces in Formula 1

December 7th, 2023 by

Photo credit: Alfa Romeo

The Legacy of the Alfa Romeo-Sauber Partnership

Alfa Romeo and Sauber Motorsports have crossed the finish line with their commercial partnership. The fruitful partnership has lasted six seasons in Formula 1, helping Alfa Romeo relaunch its brand image and cutting-edge technology. The partnership came to an end at the Abu Dhabi Grand Prix, the brand returned to the highest level of motorsports in 2018 after more than 30 years of sitting on the sidelines. Many thrilling moments have passed in these last 6 years, beginning with the leadership of the late Sergio Marchionne. 

“At the end of those six seasons, it’s time to take stock. For Alfa Romeo, this F1 adventure represented an international showcase at the highest level, as well as a profound human and sporting experience that supported our products’ dynamics with a great return on investment, providing a powerful strategic worldwide marketing platform for Alfa Romeo. The benefits in terms of visibility serve as a benchmark for the entire Stellantis group. Alfa Romeo has competition in its DNA and will return to thrill its fans as soon as possible, when the conditions are right.” said Jean-Philippe Imparato, Alfa Romeo CEO.

The Impact of the Partnership on Alfa Romeo’s Road Cars

Sauber Group is a Swiss-based company that deployed the know-how acquired in 50 years of motorsport activity, including 27 seasons in Formula One, to optimize, design, and produce carbon fiber in Alfa Romeo’s new sports sedans. Blend that in with Alfa Romeo’s performance and you have an elite force. Motorsports brings incomparable global exposure, which Alfa Romeo strategically used due motorsports major exposure. Alfa Romeo presented the C43 race car at the Abu Dhabi Grand Prix with a number six emblazoned across the entire livery of the single seat to celebrate their partnership with Sauber over six years. The past six years have produced long time benefits that go beyond the races. Sauber had direct efforts in the production of the amazing Giulia GTA and GTAm.

The Giulia GTAm: A Legacy of Performance

The new Alfa Romeo Giulia GTAm model represents one of the greatest legends of motorsport, the first Giulia debuted in 1965, a vehicle that managed to perfectly combine style and sportiness. The Giulia GTAm represents a return to Alfa Romeo’s roots in the field of performance and grand touring. The vehicle is composed of a variety of ultra-lightweight materials, allowing the GTAm to achieve a weight reduction of up to 100 kg compared to the standard Giulia Quadrifoglio. The GTAm features an Alfa Romeo 2.9 V6 Biturbo engine with 540 hp, which offers a monstrous acceleration and torque.

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Posted in 2023 Alfa Romeo Giulia, 2024 Alfa Romeo Giulia Quadrifoglio Carbon Edition, Alfa Romeo Guilia GTAm, New cars, Norfolk, Quadrifoglio, Southern Alfa Romeo, Southern Alfa Romeo Norfolk