Alfa Romeo Honored as “Most Loved Brand” by Auto Trader New Car Awards 2024
Photo credit: Alfa Romeo
The 8th AutoTrader New Car Awards 2024 have crowned Alfa Romeo as Britain’s “Most Loved Brand.” 200,000 UK drivers who responded to a survey with their insights and opinions gleaned from practical driving experience evaluated the Awards. Customers thought Alfa Romeo produced elegant, high-quality vehicles, and they were especially complimentary of the handling and dynamism. Respondents were asked to rank their vehicles according to sixteen distinct standards, ranging from looks and operating expenses to performance and dependability.
“There’s a lot of love for Alfa Romeo with owners smitten with their cars’ looks and feel, making them feel they have something truly special. One happy Alfa driver said that their car “stands out from a crowded market” and that “The quality of the interior is excellent, the driving seat is second to none, the start button on the steering wheel tells you immediately that you are driving an Alfa Romeo.” said Erin Baker, Editorial Director, Auto Trader
The new Alfa Romeo Junior goes on sale in the UK at the same time as the award. The first Alfa Romeo that is entirely electric, Junior keeps all the flair, sportiness, and driving qualities that fans have come to expect from the Italian manufacturer. Three trim levels are offered for Junior: the faster 240hp Veloce, which has a range of up to 215 miles, and the 156hp ELETTRICA and Speciale, which have a range of up to 250 miles.
“Alfa Romeo is a name that always conjures evocative images and stories. To be recognized as the most loved brand at these awards demonstrates the joy our cars bring to so many people – experiencing an Alfa Romeo is different to any other car. The new fully-electric Junior will continue this tradition and will bring everything drivers expect from an Alfa Romeo – style, quality and an unmistakable driving experience.” said Jules Tilstone, Managing Director, Alfa Romeo UK
Currently in our eighth year of the Auto Trader New Car Awards. They are unique in that the 20 award winners are chosen by genuine automobile owners, who shared their thoughts, experiences, and opinions with over 200,000 fellow drivers in the UK.
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